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Most Businesses Can Skip .XXX Sunrise

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Risks of .xxx cybersquatting are minimal. Yesterday I met with a group of entrepreneur friends and I explained the upcoming .xxx Sunrise B to them. Sunrise B allows non-adult trademark holders to pay a one time fee to block their trademark from ever being registered in .xxx. After explaining the process an inevitable question came [...]

1st .XXX Site Goes Live

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The first porn site to go live with a .XXX domain name is www.casting.xxx It’s the first site to launch under ICM Registry’s Founder Program, which will allocate 1,500 domains to 35 “founders.” It went live this evening. Casting.xxx, billed as a site presenting amateur content, is registered to Really Useful Ltd. The site’s registrant operator [...]

Trademark owners will have 50 days to block infringement in .xxx domain

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The long-anticipated launch of a dedicated .xxx domain for the adult entertainment industry is drawing near, and trademark owners will have the opportunity to take simple measures during a 50-day sunrise period to prevent misuse of their most important brands.  ICM Registry has announced September 7 as the opening date for initial domain name registrations [...]

Companies rush to avoid .xxx embarrassment

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It was at the centre of a decade-long controversy about morality online, but it now seems the new .xxx suffix for pornography websites is proving a commercial success, with the potential corporate embarrassment helping to drive demand. According to ICM registry, the firm selling the new addresses, it has received 900,000 expressions of interest. As [...]