Most Businesses Can Skip .XXX Sunrise

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Risks of .xxx cybersquatting are minimal.

Yesterday I met with a group of entrepreneur friends and I explained the upcoming .xxx Sunrise B to them. Sunrise B allows non-adult trademark holders to pay a one time fee to block their trademark from ever being registered in .xxx.

After explaining the process an inevitable question came up: “So, Andrew, do you think we should participate in Sunrise B”.
My answer was no. Unless you have a huge brand, I don’t see why you’d bother. READ MORE

Source: Domain Name Wire

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