Companies rush to avoid .xxx embarrassment
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It was at the centre of a decade-long controversy about morality online, but it now seems the new .xxx suffix for pornography websites is proving a commercial success, with the potential corporate embarrassment helping to drive demand.
According to ICM registry, the firm selling the new addresses, it has received 900,000 expressions of interest.
As a result the firm has extended the “sunrise period” to allow brands to buy .xxx addresses containing their trademarks before they go on general sale.
As well as pornographers, ICM Registry says companies that do not want to be associated with what has been dubbed the “internet’s red light district” should also buy up addresses. They will be charged $200 to $300 during the sunrise period to avoid so-called “cybersquatters” hijacking their brand. (read more)
Source: The Telegraph